15 Jan DRM and the Confederation of Indian Industry (CII) to organise a one-day national seminar in New Delhi
The adoption of digital technology in broadcasting provides the listener with enhanced audio quality, service reliability and many additional features. In India following the Government decision to adopt the digital mode of transmission, All India Radio (AIR) has begun a phased programme to switch from analogue to digital broadcasting with the target for complete digitization by 2017. The digital technology adopted is Digital Radio Mondiale™ (DRM) – an open, all-band, global standard with a number of operating modes designed for both AM and VHF broadcast bands. AIR has already begun DRM transmissions of some of its international services and is currently testing and broadcasting some of its domestic output.
The DRM system offers many benefits to the listeners, manufacturers, broadcasters and regulators including improved audio quality, added data services, emergency warning alerts, targeted advertising and a more efficient transmission system that lowers power costs.
The Confederation of Indian Industry (CII) is organizing a one day National Seminar on: “DRM: The Future of Indian Radio – Business Opportunities for Stakeholders” on the 28 February 2014 at Hotel Le Meridien, New Delhi. The seminar has a number of objectives: to create visibility of the DRM standard amongst the stakeholders; to hear from key members of DRM Consortium and learn more about the features and benefits offered by the DRM standard for transmitters and receiver manufacturers; to share the AIR plans for their digitization of radio broadcasting; to flag the opportunities available to Indian industry in designing, developing and manufacturing cost effective DRM receivers for the domestic and exports markets; to understand the potential of the ‘value-added’ services that can be made available on DRM receivers and facilitate further interaction/business meetings between the developers/ manufacturers and technology providers.
The seminar is supported by BECIL and key members of the DRM Consortium. They will be all present in Delhi at this ground-breaking event which is the first of its kind involving technology specialists and Indian industry representatives.
Ruxandra Obreja, DRM Consortium Chairman believes this will mark a new phase in the process of getting DRM into India: “While the DRM infrastructure is being rolled out in the country, getting closer to the Indian broadcast manufacturing industries is now critical. And the support we are receiving from the Chamber of Indian Industry is crucial in this respect. The pressure to get receivers in the hands of Indian listeners is of paramount importance.”
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