17 Mar FICCI Frames 2014: Digital Radio session highlights new business opportunities in India
This year, the annual FICCI Frames event in Mumbai , March 12th – 14th decided to turn the spotlight on radio as the one medium which is often overlooked during commercial media discussions.. On the second day (Thursday 13th) a session on `The future of Indian Radio and Monetisation Opportunities’ was chaired by Mr Tarun Katyal, CEO of Reliance Broadcast Network Ltd (RBNL). RBNL is the leader in the private FM broadcasting in India. Operating under the umbrella title of Big FM at 92.7 MHz, they run 45 out of the 245 operational stations in India.
Over fifty people attended the session and Alexander Zink, Vice-Chairman, Digital Radio Mondiale, who shared the platform with Yogendra Pal, Honorary Chairman of the India Platform, advisor to the I&B Ministry, Government of India were able to outline the benefits and features of DRM and offer an update to the DRM roll-out in the country. In the lively panel discussion Anupriya Acharya, group CEO, Zenith Optimedia emphasised how radio is a bigger influencer in India than it is elsewhere. Prasun Kumar, Head – Brand and Marketing, Reliance Communications, reinforced this and left the audience in no doubt about the appetite for radio in India stating that radio is used differently to how it is in the West and is consumed in multiple but different ways, in cars, at home and on mobiles. Read more about the event :