11 Jan How Broadcasters Monitize the Data Channels of DRM Transmitters – Your Questions Answered
Our best specialists will respond in brief to your questions. We will post them regularly. Please submit them in writing and in audio with your picture and we will post the answers here. Please keep your questions short and relevant and send them to: projectoffice@drm.
11th January 2021
How can the broadcasters monetize the data channels of DRM transmitters. [Ashok Kale]
The simplest answer is that data channels can be used for carrying any file, including advertising of any sort. Especially via Journaline, the broadcaster can transmit sponsored prices, goods and services advertising, additional information to audio advertised info like phone numbers, ticket prices etc. The data channel (DRM allows the broadcast on one frequency of up to three audio channels and one data channel) can carry anything from simple text like a ticker to images etc. Journaline also allows to address individual users e.g. based very specifically on their language, location and topic preferences, allowing for the placement of targeted and specialized ads, which are much more relevant to the industry.
Another business model would be to rent out a data channel to transmit proprietary data, of course with the right control so no unacceptable content is sent out. There are other models as well. In many ways the data channel can follow the model used for the internet advertising and can be as profitable.