A Video Promo on DRM Awareness – Akashvani (All India Radio) Hyderabad

The DRM Consortium key Supporter in India, Dr Thamminana KR, is continuing his excellent DRM awareness campaigns in car showrooms all over India. He has conducted over 100 DRM promotions for sales managers of Maruti Suzuki, MG Motor, Toyota, Hyundai and Mercedes Benz S-class, either face-to-face or through video conferences. One of the latest campaigns was in Hyderabad, the Indian state of Telangana, based on a All India Radio DRM transmission. The target audiences of this promotion were new sales staff in the showrooms, drivers, and potential customers.

The promotional video can be seen on youtube.drm.org.


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