07 Jan All India Radio in the Digital Age
In India DRM is being rolled out successfully for some time now though making it available to this huge continent is now part of the efforts and statements made recently by high officials like the Information and Broadcasting Minister Prakash Javadekar who see the government bringing digital radio in five years. “There will be more clarity, will be heard for longer range and there will be four times more stations” is what the Minister said on a recent AIR/Akashvani prize-giving occasion in New Delhi. Meanwhile AIR is to get a new look while maintaining its key role for the culture and identity of India. Prasar Bharati Chairman A Surya Prakash, I&B Secretary Ravi Mittal, Prasar Bharati CEO Shashi Shekhar Vempati were also present on the occasion. Read more at republicworld.com
AIR is also carrying the latest cricket matches on DRM and preparing a more ample publicity campaign for its programmes on DRM.