This year’s SET 2013 and Broadcast & Cable exhibition took place last month in Sao Paulo, Brazil. DRM were represented by Marcello Goedert who wrote this report:

The 2013 SET (Brazilian Television Engineering Society) Congress and the Broadcast & Cable exhibitions took place in São Paulo between August 19th to 22nd – Brazil. SET is the largest multimedia event in Latin America.

The congress had 44 sessions, 170 speakers, with more than 1400 attendees debating  today’s broadcast options, future trends, latest technical achievements on transmission modes, Digital TV, loudness regulation, new contents, 4K technology and so much more.

According to the organizers, the Broadcast & Cable exhibitions had a 15% growth compared with the 2012 edition, with more than 200 brands from the South and North America, Europe and Asia showing equipment and technology.

Mr. Marcelo Goedert, DRM Consortium representative in Brazil, attended the congress and held important meetings with Brazilian broadcast industry stakeholders on the future of digitization of radio in Brazil.

Among the many topics discussed, the most exciting was the one tackling the new habits of TV viewers and their way of consuming television now. According to researchers, on demand content available on new platforms has a very strong appeal now and in the foreseeable future.

Only one panel was dedicated to radio, where Nautel’s CEO, Chuck Kelly, presented software developed by his company that can predict FM signal coverage with simple inputs of transmission power and antenna data. On the same panel, the low quality of audio in FM radio stations was discussed, due to the use of poor quality mp3 files and the use of too much digital maximizers in the music industry.

Other DRM Consortium members, like Harris and Sony were present at the Imigrantes Expocenter.


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