Cricket Commentary in Pure DRM Transmissions in India


Extending digital transmissions and enriching the content is the latest initiative taken by the Indian public broadcaster. AIR has recently extended the number of DRM transmitters and the DRM transmission hours with non-stop pure DRM transmissions in 4 key metros. Sport is now added to the content mix which already includes news, popular music and entertainment.

Cricket is the most popular sport in the country and the AIR transmitters carrying international ODI (one day international) cricket commentary will operate now in pure DRM mode during the commentary.