On the occasion of the centenary of Italian radio, OMItaliane (www.omitaliane.com), the only association representing Italian mediumwave broadcasters, has announced its intention to use the advanced DRM technology for broadcasting in the AM bands. The goal is to connect with a wider audience through a cutting-edge digital radio standard with clear benefits.

Currently, local Italian broadcasters transmitting in analogue mode are using medium- and low-power AM transmitters for airing programmes tailored to specific regional communities. According to Italian statistics cited by OMItaliane, 75% of radio listening takes place in cars, with about 25 million vehicles in Italy equipped with AM radios.

Thanks to the intervention of OMItaliane, medium waves usage opportunities are being discussed in the technical committee convened by the Italian Communications Authority (AGCOM) and as outlined in Resolution 390/24/CONS. In these meetings OMItaliane is recommending AM broadcasting using the DRM standard. The resolution focuses on promoting Services of General Interest (SIGs) via digital devices, such as vehicle infotainment systems and smart TVs, in which medium wave transmissions should also be included. This is particularly relevant for all those Italian radio stakeholders focused on the enhancement of medium waves through the use of the global, green and energy efficient DRM standard, for which OMItaliane is the point of contact.