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Roadshow on DRM at Bengaluru by Prasar Bharati/All India Radio

 

Public outreach event on the various services being provided by Prasar Bharati was held at Bengaluru (India) on 22nd Sept 2019.

This included a roadshow on the radio services in DRM digital being provided by All India Radio (AIR). The roadshow on DRM was held ahead of the India South Africa T20 Cricket match. Live commentary of the cricket match is being provided by AIR on all the 35 high power MW DRM transmitters installed by AIR.

DRM Journaline service giving agriculture produce market rates was also on display.

Large number of visitors took keen interest on the DRM service by AIR.

In this connection in an interview to the RadioandMusic.com on 10th Sept 2019, Mr Shashi Shekhar Vempati, CEO Prasar Bharati had mentioned that after their successful coverage of World Cup 2019, All India Radio (AIR) has now partnered with BCCI (board of Cricket Control in India) to provide live commentary for two years. He had further said, “After a long hiatus, cricket commentary on radio has returned to All India Radio for matches held in India. Prasar Bharati is thankful to BCCI for arriving at this multi-year agreement that covers international and domestic cricket in India.” He further informed, “For the first time, we will have commentary of the home matches on Digital Terrestrial Radio (DRM) as well going beyond traditional Medium Wave and FM. The commentary will be live from the grounds rather than off-tube adding to the overall radio listening experience. Prasar Bharati will also be holding a Road show near some of the venues ahead of the matches to create greater awareness about DRM Digital Radio, our NewsonAir App and DD Free Dish DTH as we head into the cricket season at home over the next few months.”



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