World Audio Visual & Entertainment Summit (WAVES) is being promoted as a one stop destination for content creation. Under the ‘Create in India’ banner WAVES is aimed to enhance the country’s global outreach in the industry.

In the only radio session of the event DRM chairman, Ruxandra Obreja and DRM vice-chairman Alexander Zink (Fraunhofer IIS) had a chance to stress the advantages of DRM already rolled out in India. They underlined that the standard meets the Indian requirements, while there is an urgent need to fully roll out the DRM standard in the FM band for the benefit of the public broadcaster , of the commercial FM stations and, ultimately, of the over 400 million radio listeners in this vast, big radio country. The new content and extra advertising opportunities, as well as a modern digital business model were also touched upon. Finalising the digital DRM project without disturbing the existing arrangements and exploiting the white spaces and CTI model in the big Indian metros is what DRM proposes to make Indian radio thrive in the digital age.

On May 3^rd the strong DRM team will demonstrate DRM reception in an Indian car to be parked close to the DRM booth at WAVES.

Members of the DRM Consortium like CML, Fraunhofer IIS, Starwaves, Gospell, Inntot, Optm, NXP, RFmondial, Alongside Tech, Solar Grove Solutions have been presenting various aspects of DRM, transmission chain, the many DRM advantages and its services for AM and FM like distance learning, emergency warning and public signage. New receiver solutions like small affordable N88, to be manufactured in India, were unveiled at Waves.